Pay Per Click Without Tears

For AdWords Account Set Up and Campaign Management

A Review by Magda Keble

Interesting title.  But what does it mean? 

Well, if you need to ask, then you may belong to one of the following categories of online businesses:

a) the well-informed and skilled online advertiser with selective memory of their AdWords novice days

b) the total PPC (Pay Per Click) novice who has never attempted Google AdWords advertising but has heard scare stories of people losing their shirt to Google.

The first category of online advertisers probably owe their current success to skills honed from earlier trials and errors which probably cost them a huge amount of money before they saw any positive results.  We can forgive them their natural reticence to make public their earlier losses, particularly since there was, then, little or no valuable information available on the subject.

One or two of them wrote about their successes to inform and help others who wanted to jump on the PPC bandwagon.  More experienced AdWords advertisers owe their current successes with AdWords and Pay Per Click advertising to those few experts who made their knowledge available in the form of books, seminars and expensive workshops.

But, as we all know, few experts, if any, tackle the issue from the total AdWords beginner's perspective.  Most of the information in ebooks, out there, is given on the assumption that you know the basics - setting up an account and campaign - or that Google's own FAQs will do the job for you on important aspects of running an Ad Campaign. 

So whilst you may glean useful information from a few of these books, each information given raises the question "Great tip! But how do I do that?"  And that is the most important ingredient often missing from these otherwise informative books.  By that I mean practical, step-by-step help that is complete.

But this is not the case with "How To PPC With Ease For Profit" book.  In this book the author assumes that you know nothing about setting up a Google AdWords account, much less a Pay Per Click or AdWords Campaign.  If you find familiar information on one or two sections, no harm done.  You can either revise your knowledge or skip to the sections which are unfamiliar to you. 

For the complete AdWords beginner, however, the screenshot-by-screenshot, step-by-step instructions are a real boon because nothing is left unexplained.  You are taken by the hand and shown everything from setting up a Google Email Account to completing the setting up of your Adwords Account, complete with Campaign set up, Ad Groups, Ads and Keywords and, also, which boxes to check in order to achieve the objectives that you may personally have in mind.  There are countless visual examples given to illustrate the points being made. 

It covers all aspects of AdWords advertising set up, from basic ad campaigns to conversion tracking.  Once you've mastered that, then those other experts' books will make more sense to you and from which you will benefit a great deal more than you may do so, now.

I give this product full marks for simplicity, clarity, ease of use and especially hype-free content.  If you are a complete beginner to AdWords advertising, then this is the book for you. 

Target Market:

1) Complete AdWords Advertising Beginner, Novice or Newbie
2) AdWords advertisers who fail to get positive results but don't know why that is

Price: Currently selling @ $37.00

Risk Factor: None.  100%, no-questions-asked money back guarantee if you are not satisfied.  Even then, you get to print off and keep the Bonus items.

Product Location: http://www.how-to-ppc.com

For those who prefer to learn by watching video tutorials, then you may prefer a more comprehensive A-Z to AdWords Advertising Video Home Study Course which shows you click-by-click, step-by-step exactly how to carry out successful AdWords advertising starting with Market Research, AdWords Campaign and Ad Group Set Up, Keyword Targeted and Placement Targeted campaigns and ending with advanced Google Analytics and Report Creation and Analysis. 

You would not require another Adwords "how to" tutorial course, again.  Furthermore, you would be able to understand more clearly how to apply any tips, tactics and recommendations suggested in the past and future by AdWords experts.

Price: Currently selling for $197 for a four disc Video Home Study Course which is shipped to you (free shipping).

Product Location: http://www.how-to-ppc-videos.com