Ezine Article Submission Software

Web Site Promotion and Marketing

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Web Traffic Building Tools

Once you've completed the task of creating and launching your website on the Internet, you will, like every other online entrepreneur, want to see visitors flocking to your site and responding to your call for action, whether it's to subscribe to your newsletters or to buy your product or services. But they won't come, at all, if you don't have a web site promotion and marketing plan and strategy or don't make use of the many web traffic building tools and methods.

You will need to concentrate all your efforts from now on to the business of promoting and marketing your web site for maximum effect and profit.

If you've built your website using a few of the key resources mentioned in earlier pages (eg, Keyword Research and Analysis, XSite Pro WYSIWYG Editor, etc), then the likelihood is that you've learned how to optimise your web site, too, so that it's Google-friendly and stands a good chance of being ranked highly for your chosen keywords.  Even then, there is no guarantee that your site will appear in the first few pages of Google's search pages.  So you need to take direct action!

As already stated in the "Home" page, I am no online guru on Internet matters.  Nor do I claim to be one. So I will spare you any regurgitated online marketing 'expert' advice.  Instead, I will give you the benefit of my own experience as well as providing you with information about the other useful, helpful and effective tools and resources (including referring you to top experts and their products) I have used and which have enabled me successfully to launch my sites on the Internet and, also, have them rise from the very depths of oblivion to appear within the first 10 and even within the first three sites listed on several of Google's search results pages.  And all this, in a matter of weeks of the sites going "live!"  

So if a relatively new online web site owner can jostle for position (thanks to the use of a relatively inexpensive software and the step-by-step video how to guide), and knock off one or two mega big guns off their perches (when last I checked), then there is no reason why you, too, may not do the same!  

How do you go about website promotion and marketing?

Assuming that you've done the fundamental thing which Google and every expert worth his salt advocate that we do - launch a content-rich site - you will need to consider the following:

E-Mail Marketing - Yes! I know! E-mail marketing is the way to go. But you can't do that, yet! At least, not before you've got a list of subscribers and/or customers to whom you may send e-mails. Remember, you're site may be buried under billions of other sites! So this particular strategy needs to come AFTER you've done a little "leg-work" first! Please see resources for this web traffic building tool or method under "Auto-Responder Software.

Ezine Article Writing and Submission - This is the easiest and least expensive way to tell the world and it's aunt that you've arrived in Cyberspace! And this method of web site promotion and marketing is FREE, particularly if you write the articles yourself, rather than pay someone else a few dollars per article to write them for you.

Submitting your Articles to Ezine Directories is also relatively quick to do and within a few days, you will hear from the Editor of a given Ezine Directory whether or not your articles merit being listed on their site.  Don't worry! If you follow the 'house rules' of the Ezine Directories, concerned, and your articles have something of value to others, then you stand a very good chance of having your articles accepted. Just make sure you submit original material. Like you, I have several folders on my hard drive with PLR articles and a number of these articles are very good, indeed. But I prefer to write my own articles for submission to Ezine Article Directories, reserving the PLR stuff for adding relevant content, once revised, to my other sites.

Write about 10 or so brief articles (new members are set a limit, initially) on a variety of topics about which you have knowledge and experience and have them ready for submission. An article can be between 300 and approximately 750 words long. I don't think the length of the article matters as long as the content is original and good. My recent two articles were over 900 words and both were readily accepted.  I haven't got round to posting "As featured in EzineArticle.com" banner to this page!

Register with the Ezine Article Directories and submit one or more articles per day until your full quota is reached. By the time your articles are approved (may take up to a week or so), your site will be up and ready to welcome your first visitors! And if your first batch of 10 or so articles come up to scratch (why wouldn't it), you may even be given the "green light" by the Ezine Directories to submit unlimited number of articles thereafter!

Who Visits These Directory Sites?

Countless Internet subscribers, authors of articles and interested parties visit Ezine Directories because they are "hungry" for information or wish to add content to their sites by posting relevant articles from these directories onto their own sites. If your articles, once accepted, attract the attention of even a small number of these experts with a large list of subscribers, then given that your website's URL appears at the foot of each of your articles (assuming you've included a "resource box"), interested parties have only to click on your URL to find themselves on your site! I promise you, you'll get such a buzz when the first of these visitors hits your brand new site!

Ezine Article Submission Software

Do you NEED Article Creation and Submission Software?

The short answer to that is "no, you don't need Ezine Article Creation or Submission Software."  At least, not when you first start your website business.  However, you may prefer to have software that enables you to change an existing article (eg PLR - Private Label Rights) so that you end up with another version of the same article, particularly if you consider article writing a painful chore! And you may want to automate the process of submitting your articles.

There are a number of Ezine Article Creation and Submission Software products, ranging from those that are FREE to the one costing a few hundred dollars.  I have tried out the cheaper versions and rejected them as unacceptable and asked for a refund.  But I list just three products that could be used to make your life a little easier, both for article creation and automatic Ezine Article Submission. 

However, do make sure that the "spun" articles are substantially different from the original (PLR) articles. Check, also, that articles you produce with any article generation software, particularly those created with the free or less expensive varieties, read intelligently and are grammatically correct! Sometimes, hilarious and ludicrous results can appear, rendering your article useless!  Check also (with a content checker) that the articles produced have at least 30%+ unique content otherwise you could have your articles turned down by Ezine Directories and even get penalised by Google for duplicate content, if you were to post any on your site!

Instant Content Creator - This is FREE and you can download it by visiting the site. Click on the product title above. It's quite simple to operate. It takes you step-by-step with prompts from where and how to insert your subject heading of your article, brainstorming for keywords, choice of template, the insertion of your first and subsequent paragraphs and other details (resource box), right through to clicking on the "Generate Article" feature which then does exactly that! It will, also, give you the keyword density of your article! Although I have downloaded this software, I do not use it for my article writing/generation because it does not quite match up to my expectations and because a much, much better alternative is available, albeit at a price!

If you cannot afford to, or don't wish to spend money on article composers, but want to test the capabilities of this free software, then give it a go.  Click here if you wish to visit the site and test the product for yourself.

Content Composer - This is not FREE, alas!  And it's not cheap, either. But when you consider its interesting and highly sophisticated features which are designed for high quality content and enable you to produce, from PLR articles (or even those written by you or ghost-writers), a variety of different articles on the same topic, it's hardly surprising.

Quite apart from the fact that the painful chore of churning out unique content articles is made quick and easy, it's no idle claim made by its producers that this software is an "All-In-One Secret Weapon that makes it easy for you to create, edit, modify, manage, optimize and plagiarize-proof all your content" and get it ready for submission to Ezine Directories.

If you wish to rely entirely on "organic" or free traffic generated by your article submissions AND produce unique content, you'll need to do a lot of writing of articles or use PLR articles and Content Composer to do it for you! Despite it's price, I considered this to be a very good investment and so I purchased it together with its article announcing partner, which is produced by the same company (see below).  Click here to read what leading experts have to say about this software program.

Article Announcer - As the name suggests, your articles, once prepared, can be automatically submitted to the Ezine Article Directories and "announced" to other sites where articles are accepted. Since there are hundreds of these sites and directories where good articles are welcome, it saves you time and effort going from site to site to submit your articles manually. However, unless you want the best and have the money to spend now, it is not really essential to have an article announcer software program, at the beginning. The top Ezine Directories are not many and so it's perfectly manageable to submit your articles to them manually. When money starts to pour in, and you have less time to devote to these admin tasks, then would be a good time to re-invest your money to buy software programs that help to automate routine tasks. But if you would like to know more about the program so that you may ear-mark it for purchase at a later date, then click here to read the endorsement by leading Internet marketing experts.

Other advertising and promotional tools...

Pay Per Click Advertising - I've already referred to this method of advertising your web site in our FREE Mini-Course which you receive when you enter your name and email address in the opt-in box on our Home page. If you want to make sure that you use this web traffic building tool, without risking the shirt off your back, then you can do no better, in my humble opinion, then to invest in a product produced by a Google Adwords expert who was, until a few months ago when he set up his own online business, a senior member of Google's Adwords team. It certainly helps to have inside information, if you want to engage in Google Adwords (PPC) advertising!

What I particularly like about Simon Leung's product, AdWordsListBuilding, is that not only do you get a very professionally presented and highly informative guide in the form of a manual, two CD-ROMs and a DVD, but you also get a product that is aimed at complete beginners to this type of advertising and list building.

He says, in his opening chapter of his manual, "I'm going to assume that you are a complete newbie to Internet Marketing ... and know absolutely nothing about Google Adwords and even less about list building!" He even gives an overview of the various steps you need to take (like creating a "squeeze page" and/or "opt-in form"), even before you come to the point of starting your first Google Adwords campaign! So you can be sure of getting something that you can understand and implement, immediately. Highly recommended as a good investment.

Click here to find out more about this product and how it may help you to accelerate your promotion, assuming, of course, that you wish to engage in PPC and Adwords advertising.

Yellow Pages - Surprised? You shouldn't be! But because we now rely so heavily on the Internet and new media for our communication, this very useful medium is largely ignored by the vast majority of the Internet business community! But the Yellow Pages Directory is not a great tome that sits idly on the shelf of your bookcase. It went online, years ago! Unless you have a display ad in there, entry is FREE! But it may well be worth your while to see if you can have a small display ad, so that you can insert a brief but punchy message as well as your website URL, of course.

• Yellow Page for US Businesses - CLICK HERE to check this resource. US businesses get a better deal from their Yellow Pages than their UK counterparts! But you still have to pay to advertise if you choose their PPC or special display advertising options.
  
  
• Yellow Pages for UK Businesses - CLICK HERE to check out the various ways to advertise (not free) and promote your website business. The FREE option limits you to a single line text entry with your business name, address and telephone number, only! If you want to insert your Website URL, then entries to Yell.com come under a different category of advertising and it's not cheap!

Not to be outdone by search engine PPC Advertising, Yellow Pages also include PPC advertising as one of their web traffic building tools! Research and tread cautiously with any PPC advertising. If in doubt, call Yellow Pages and ask a lot of questions to make sure that you run your PPC ad campaigns within a realistic and manageable budget.